Here are our results that were created together with group FINPACHA.
ACTORS MAP:
Time Trek with some added features that would make the trek more pleasant:
lauantai 14. maaliskuuta 2015
13.3 - 1st work day
On friday 13th we met at Handelshögskolan vid Åbo Akademi and tried to create a phenomenon out of Time Trek.
Here are our results that were created together with group FINPACHA.
ACTORS MAP:
Time Trek with some added features that would make the trek more pleasant:
Here are our results that were created together with group FINPACHA.
ACTORS MAP:
Time Trek with some added features that would make the trek more pleasant:
torstai 12. maaliskuuta 2015
3 service design tools
TOMORROW HEADLINES
Design tool as ‘tomorrow headline’ is used in order to understand the customer attitude to company’s product/services. By using ‘tomorrow headline’ designers create a fictional article in newspaper or journal by projecting the company in the future and investigating what impact product/service might have on a target group. In other words, designer try to create (design) estimated future.
Design tool as ‘tomorrow headline’ is used in order to understand the customer attitude to company’s product/services. By using ‘tomorrow headline’ designers create a fictional article in newspaper or journal by projecting the company in the future and investigating what impact product/service might have on a target group. In other words, designer try to create (design) estimated future.
By doing this exercise, designers ask themselves a
question how new product/service will be presented and what reaction it may
cause. Moreover, managers should answer questions such as 'What does it bring new value to?', 'What does it make less desirable?', 'What does it bring that was redundant?' and ' What would be the negative effect when pushed to extremes?' (enhance, replace, revive, backlash) Also, it give a chance to how to develop and maintain relationship with
a target group.
The future can also be communicated using videos,
comics, or any other form of visualisation.
ROLE PLAYING
Role playing is one tool for examining the service with the involvement of a group of people. The scenario of offering the service to customer will be made. Each participant will perform one role in the play in which the person who play the role of user/customer will experience the service and then give his/her idea/feedback about it. The same scene will be performed several times with the rotation of actors in each scene. Therefore, the service designer can understand the different reactions of different users/customers.
There are some tips for using this tool effectively. First, the situation and the service need to be explained clearly from the beginning, so that the participants can understand it and start thinking about it before playing their role. Second, the play needs to have enough details to make it like real. Third, the people involved need to try to put themselves into their assigned role, try to imagine that they are really in that situation. Fourth, the roles have to be changed between actors so that the same problem can be seen from different perspectives.
ACTORS MAP
Actors map is a service design tool where all the actors in the system are presented in a graph with their mutual relations. The graph is built through the observation of the service from a specific point of view that becomes center of the whole representation. For example, if the selected subject is the user, the graph shows all the actors starting from their relations with him.
Actors map provides a systemic view of the service and its context. It makes it easier to design processes dealing with or involving extended social networks. In particular the map reveals what actors are involved in a given network, how they are linked, how influential they are and which goals they have.
ROLE PLAYING
Role playing is one tool for examining the service with the involvement of a group of people. The scenario of offering the service to customer will be made. Each participant will perform one role in the play in which the person who play the role of user/customer will experience the service and then give his/her idea/feedback about it. The same scene will be performed several times with the rotation of actors in each scene. Therefore, the service designer can understand the different reactions of different users/customers.
There are some tips for using this tool effectively. First, the situation and the service need to be explained clearly from the beginning, so that the participants can understand it and start thinking about it before playing their role. Second, the play needs to have enough details to make it like real. Third, the people involved need to try to put themselves into their assigned role, try to imagine that they are really in that situation. Fourth, the roles have to be changed between actors so that the same problem can be seen from different perspectives.
ACTORS MAP
Actors map is a service design tool where all the actors in the system are presented in a graph with their mutual relations. The graph is built through the observation of the service from a specific point of view that becomes center of the whole representation. For example, if the selected subject is the user, the graph shows all the actors starting from their relations with him.
Actors map provides a systemic view of the service and its context. It makes it easier to design processes dealing with or involving extended social networks. In particular the map reveals what actors are involved in a given network, how they are linked, how influential they are and which goals they have.
keskiviikko 11. maaliskuuta 2015
Kick off @Forum
On Friday 6th March we met in Turku city centre in Forum. Forum has a perfect location, but still it's empty. Here's a video of our ideas to improve Forum's spirit and to get people in!
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